100% Volumized*, 100% Volumazing™*. Our ultimate volume-building mascara delivers full, beautifully fanned-out lashes, in formulas that won’t smudge or flake.
• Love big, plump, full lashes? Meet your new favorite mascara! Rich, inky color and incredible amplification of every last lash, with two formulas that won't smudge or flake
• In our study: 92% saw quick buildable volume; 92% saw lashes that appear longer; 96% saw rich, intense color**
• How does it work? The unique Turn It Up brush is designed with wavy bristles to tightly hug your lash curve as it deposits mascara
• There's also a waterproof option that stands up to humidity and perspiration—for Volumazing lashes that last for up to 24 hours
*100% had increased volume in clinical study, 2 coats, 25 strokes each. **Consumer study, 50 participants.