In the factory, we make cosmetics. In the drug store, we sell hope.” Charles Revson, Founder of Revlon

In 1932, brothers Charles and Joseph Revson, along with chemist CR Lachman, would change the beauty industry forever. Revlon began with a single product: revolutionary nail enamel that came in colors other than red. Soon, the colorful, opaque shades were seen on women’s fingertips everywhere—including the cover of Vogue.


From the glossy magazine pages of the 1950s sprung one of the most talked-about beauty campaigns of all time for Revlon’s Fire & Ice™ lipstick and nail enamel.

During a time when exotic foreign actresses, like Brigitte Bardot and Ingrid Bergman, were dominating popular culture, the Revlon campaign showed the American woman that she could be as compelling and glamorous in everyday life as any starlet on the silver screen. 


In the 1960s Revlon flipped the conversation, bringing the “American Look” to the rest of the world through advertising featuring U.S. models.


The 1970s ushered in a new wave of feminism. Revlon was there, mirroring women’s progress with the development of new products. The brand added face and eye makeup to its lines.

In 1973, the brand announced what would become the #1 fragrance in the world: Charlie™. Over 40 years later, the perfume’s youthful sophistication is still sought after by women of all ages.


The 1980s marked a period of transition for the brand, leaving department stores to become one of the top mass-market beauty brands. At the same time, Revlon partnered with some of the world’s most “unforgettable women,” including Iman, Claudia Schiffer, Cindy Crawford and Christy Turlington. 


Revlon debuted its ColorStay™ collection in the 1990s. Featuring Brand Ambassador Halle Berry, the line soon became the #1 longwear brand—and has remained so ever since.

The brand that got its start in a few New York City beauty salons over 80 years ago can now be found in the vanity tables and make-up bags of bold, glamorous women across the globe.

Are you one of them?